Social Media can be quite confronting for the more introverted among us. The idea of plastering your face all over the internet can be daunting, but this list shows how to make it easy – without seeming so ‘in your face’.
1. Create a social calendar.
It’s easy for introverts to get overwhelmed with the sheer number of social posts, replies and activities required to build a personal or business brand. But given that these connections are critical to boost your public profile and help drive new career opportunities, they can’t be ignored.
Best bet? Start by creating a social calendar that maps out what you’re going to post, where and when to help make sense of all your social media efforts.
2. Pick and choose your people.
The great thing about social media is how it offers connections to so many people — and it’s also not so ideal that social media offers connections to so many people.
This is the case for many introverts; what starts as a great way to connect turns into a continual avalanche of opinions and ideas that’s hard to navigate and even harder to manage.
As a result, it’s worth regularly assessing your social media feeds and curating who you follow. There’s nothing wrong with being choosy about who you follow and why.
3. Schedule social posts.
As an introvert you may feel overwhelmed and it’s important to take a break and recharge your batteries. The challenge? Whilst introverts are resting up, they’re often still worried about what they’re missing on social media.
To help solve this problem, opt for an app that lets you schedule social posts at the time of your choosing.
4. Find a matching platform.
Facebook is great for larger conversations, LinkedIn works well to connect with specific people, Twitter offers space for quick-fire interactions, and Instagram is all about images.
Chances are, you have a preference: Maybe you like the quieter atmosphere of LinkedIn, or maybe posting pictures makes it easier to feel connected with your audience.
5. Curate your content.
Not everything needs to be posted on social media. While sharing details about yourself and your life can help grow a social following, you need to draw a line between personal and professional posting.
In practice, this means deciding what content you post and what you keep private. There’s no right answer here — the key is setting boundaries that work for you.
6. Track your social media metrics.
Social media metrics help you see what’s working and what isn’t, and it comes with the benefit of letting you take a break from particular followers. Rather than reaching out to see why connections haven’t engaged with your brand or aren’t viewing your content, leverage data tracking and analytics tools to see where you’re losing interest.
7. Opt for one-on-one interactions.
Introverts are often incredibly engaging and social… when it comes to one-on-one interactions.
This approach also works for social media. As people make comments on your posts, consider reaching out with a direct message to strike up a conversation. These one-on-one conversations can let you shine socially without the need to navigate multiple interactions simultaneously.
8. Hire help as needed.
If social media marketing simply isn’t in your wheelhouse, consider hiring help. The complex and evolving nature of social platforms has created a market for social specialists capable of directly targeting your key audience segments and curating your social calendar.
If social media simply isn’t in your wheelhouse, consider hiring someone to take care of all the stresses for you. That certain someone could be our handy team of experts here at Wild and Free!
Get in touch with us today at hey@wildandfree.com.au or send us a direct message on Instagram @wildandfreemedia.
