Email marketing is alive and kicking! If you’re in Newcastle and looking to make waves with your audience, email marketing is your go-to strategy. Whether you’re nurturing leads, promoting your latest product or simply keeping your brand top of mind, a well-executed email campaign can deliver results that’ll make you want to hit “send” again and again. Let’s dive into the TEN top tips and best practices for making your email marketing campaigns shine.
1. Build a Quality Email List
Start with the basics: a top-notch email list. Forget about those dodgy purchased lists – build your list organically with people who actually care about what you’re saying. Pop sign-up forms on your website, promote them on your social channels and don’t forget to ask in person during events.
2. Segment Your Audience
Ever heard the phrase, “One size fits all”? Yeah, that doesn’t work here. Segment your audience by demographics, past purchases or how engaged they are. The more you tailor your emails, the more they’ll resonate, leading to better open rates and more clicks.
3. Create Engaging Subject Lines
Your subject line is like a first impression so – make it count! Keep it short, sweet and irresistible. Stay away from spammy words and consider personalising it to catch your reader’s eye.
4. Personalise Your Emails
It’s not just about slapping someone’s name at the top. Use data to personalise content based on their past interactions and preferences. The more personal you get, the more they’ll feel like you get them, which means more engagement for you.
5. Focus on Quality Content
Content is great, but not just any content – it has to be quality. Whether you’re sharing a blog post, offering a deal or announcing a product launch, make sure it’s relevant and interesting. Mix it up with images, videos and text to keep things fresh.
6. Optimise for Mobile
More than half of your subscribers are checking emails on their phones. Make sure your emails are mobile-friendly with responsive designs, concise copy and big, tappable buttons. Test it across devices to be sure it’s optimised for mobile.
7. Include Clear Calls to Action (CTAs)
What do you want your readers to do? Make sure your call to action is loud and clear. Use action words and make those CTA buttons impossible to miss.
8. Test and Optimise
Don’t just set it and forget it. Continuously A/B test different elements of your emails – subject lines, content, CTAs and send times. Use the data to optimise and keep improving from there.
9. Monitor Key Metrics
Keep an eye on your email performance. Track open rates, click-through rates, conversions and unsubscribes. These metrics will tell you what’s working and where you need to tweak.
10. Maintain Email List Hygiene
Regularly clean up your email list. Ditch those inactive or invalid emails to keep your deliverability high and ensure your content is reaching the right people. If someone’s gone silent, try a re-engagement campaign before saying goodbye.
Email marketing is a powerhouse when it comes to connecting with your audience and driving business results. By focusing on building a quality list, segmenting your audience, personalising content and always testing and tweaking, you can easily create killer campaigns that your subscribers will love.
Ready to up your email strategy game? Reach out to us at Wild & Free Media, and let’s make some magic with your Email Marketing ✨
