When it comes to successful marketing there isn’t a simple one step process to getting it right (that would make our jobs a little too easy). It is more of a staircased journey to bring together each of the layers that create the final product. Lucky for us – we love a good adventure!
This guide we have put together for you breaks down the process in easy to follow steps that can provide you with a bit more insight in following that journey. Get a solid handle on your next marketing campaign via these TEN key questions.
1. What’s the purpose and intent of your campaign?
- Promote a new product
- Boost user engagement
- Gather feedback on content
- Advertise an upcoming brand
- Generate revenue
2. Then narrow this down by turning the broader vision and purpose into a SMART goal.
Specific
Measurable
Attainable
Relevant
Timely
3. How will you measure your campaign?
If your campaign has a multitude of marketing efforts, defining how you’ll measure your campaign on each and discovering their KPIs (Key Performance Indicators) gives you a clearer understanding of your market for future developments.
KPIs could be engagements on social media, profile tags, email open rates, blog views, click throughs and shares, it all depends on your medium.
4. Who are you targeting?
Knowing your target audience for any campaign is key. Your overall marketing message is dependent on which stage of the Buyers Journey your audience is experiencing. Are they in the Awareness, Consideration or Decision stage?
To truly identify your audience, it’s key to pinpoint their interest and pain points by creating a persona of your ideal customer.
5. What is the concept of your campaign?
Great campaigns keep with the same creative and visual themes of the brand yet have their own identity, mission and vision.
Creating your campaign assets can be time consuming and require specific skill sets to achieve an effective result. This is where opting for a creative agency comes in handy!
A creative agency will use their experience to know exactly what the best media forms are to distribute your campaign!
6. How will you reach your audience?
Deciding what type of marketing you will use depends on a budget, brand engagement, and audience preference.
In various distribution models, the PESO model breaks down the distribution into Paid, Earned, Shared, and Owned.
