We’ve said it many times before and we’re happy to say it again; the key to developing a successful brand is; consistency.
This can be seen as a complementary colour palette, a particular theme of images, font pairings, and our personal favourite; a set of custom-designed brand icons.
Taking the time to develop and design your own personalised suite of icons can be incredibly beneficial to your brand as it is an important (and often forgotten) aspect of the overall aesthetic.
Not only can your bespoke suite of icons be used throughout your website, but they can be used time and time again for social media content and any type of print collateral – and we love sustainability!
Here are four more reasons why having a range of stunning icons can help to reinforce consistency and familiarity in your brand and grow your brand even further:
1. They maintain brand consistency.
Implementing a bespoke icon suite maintains your brand aesthetic throughout all applications and is an extension of your business’look and feel. It also allows all of the icons to be designed as a family to look the same.
2. Your own interpretation.
When creating your brand, you have full autonomy in creating an icon that can be your own interpretation of the message and visual communication you are trying to convey. Whether it is simply a design element or representing a service or product, your iconography is an important design element which further supports in sharing the brand vision and story.
3. Completely unique.
Having the rights to your own icons makes them completely unique to your brand. This allows you to add bespoke elements that are found throughout your brand so everything ties in together seamlessly.
4. Easily adaptable.
Designing your own icon suite gives you the accessibility to the working files whenever you need to resize, recolour, reshape or redesign any of the elements. This could be for use on various applications or to match your brand’s aesthetic that may evolve over time.
