Table 1 Espresso

The Challenge

Table 1 Espresso approached Wild and Free Media as a popular local café known for their beautifully crafted menu, featuring nutritious super salads and the most decadent of desserts. It was no wonder they already had a loyal customer base that included over 10,000 people on social media alone.

However, whilst the business was going from strength-to-strength, their brand did not express the luxury it was delivering. The one thing missing was a signature look to position them as the premium café they were fast becoming.

The Wild Solution

The solution was clear.

Wild and Free Media designed a new brand that reflected a signature, timeless look, which was also aligned with their tagline “Perfection is our passion”.

We delivered a new logo and visual brand identity, which would complement and complete the already strong word-of-mouth exposure.

We took it to the street and evolved the brand from humble beginnings, giving it the X-factor it deserved to get noticed on a busy Newcastle highway.

Flaunting a dark, moody and clean visual, the brand immediately gained more recognition and respect that correlated with the vision that owner, George James, had always imagined for the brand.